Sonicare isn’t afraid of a little sugar. Even on the most cavity-calling night of the year: Halloween. That’s why we turned their kid’s electric toothbrush into the coolest costume accessory on the block.
We’ll integrate our costumes into the “Smile Aisle,” or the dental aisle that we’re transforming into a costume-toothbrush one stop shop. Our kits include it all.
To capture our toothbrush transformation, we’ll install OOH that changes with the night. Parents can also shop with their kids via our catalogue, featuring our unique styles.
Watch our full case study below.